Red Label Wine has been well known to Jamaicans locally and abroad since the early 70’s and has been “Turning on the thrills” since. It is an economy fortified wine which has a distinctive flavor and smooth texture. Red Label Wine has for years been regarded as the “Dancehall Hero” having been heavily associated with the icons in this arena. With its sweet, rich flavor it creates a transcendency from the ordinary while providing a true Jamaican experience. It has encapsulated the simple pleasures in life, hedonistic fun and a genuine passion for living. Red Label Wine is a versatile product consumed hot or cold, straight or mixed.